They also spend more time engaging with their technology products, spending as much as 5 hours a day on their devices, a figure significantly higher than those of Android users, who generally spend closer to 3 hours and 45 minutes. For example, Apple aficionados reportedly consider themselves to be happier and more adventurous than other smartphone customers. That current market is also slightly skewed toward women.Įven though there’s data to back up the assertion that Apple users have higher incomes than Samsung consumers, other personality traits are attributed to Apple’s buyer demographic. Apple is also popular with younger users, 70% of whom are under 45. Millennials, in particular, have latched onto Apple as their brand of choice, largely because of their familiarity with it over the course their lifetimes. These are generally educated, working professionals have the disposable incomes to afford Apple’s flagship product, the iPhone, and also to purchase supplemental products, from iPads to Macs. They are also willing to pay more for an enhanced and seamless user experience. So what is Apple’s target market? The higher-end or the lower-end? Who does Apple target? And how did Apple become so successful?Īpple’s primary customer base is middle-to-high income consumers who value and are willing to pay for higher-quality goods. The price point signaled it would be a luxury item aimed at high-income customers.Īlso this year, it was revealed that Apple was launching a low-cost Macbook line designed to compete with popular Chromebooks whose user figures are on the rise and whose usage is even starting to edge out iPads in the education sector. Apple has stores in 26 countries and its products are available in nearly 200 countries worldwide, but what has led to its enormous success?Ī breadcrumb can be found in headlines earlier this year when it announced a new spatial computing product, the Vision Pro, that commanded a $3,400 price tag.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |